We are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic team at TAS Chartered Accountants. As a key player in our marketing department, you will be responsible for developing and executing digital marketing strategies to enhance our brand’s online presence, attract new clients, and support the firm’s growth in the financial consulting sector.
Digital Marketing Manager
Vacancy Details: Digital Marketing Specialist for Finance Consulting Firm:
- Job Title: Digital Marketing Specialist
- Location: [Lahore, Pakistan]
- Type: Full-time, Work from Home allowed
- Industry: Finance Consulting
- Department: Marketing
- Reports To: Marketing Manager/Director
- Salary Range: [Specify range] + Performance Bonuses
- Application Deadline: [Specify date]
Skills Required:
Technical Skills:
- Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, CRM software).
- Solid understanding of SEO/SEM principles and best practices.
- Experience with content management systems and basic knowledge of HTML/CSS.
Finance Industry Knowledge:
- Familiarity with the finance consulting industry and its regulatory environment
- Ability to create content that resonates with finance professionals and decision-makers.
Creative and Analytical Skills:
- Strong content creation and writing skills.
- Analytical mindset with the ability to interpret data and make strategic decisions.
Communication Skills:
- Excellent verbal and written communication skills.
- Ability to collaborate effectively with team members and external partners.
Organizational Skills:
- Strong project management abilities with attention to detail.
- Capable of managing multiple projects
Education and Experience:
- Bachelor’s degree in Marketing, Communications, Finance, or a related field.
- Minimum of [X] years of experience in digital marketing, preferably in the finance sector.
- Proven track record of successful digital marketing campaigns.
- Key Responsibilities:
- Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and lead generation.
- Collaborate with the marketing team to integrate digital campaigns with traditional marketing efforts.
- Content Creation and Management:
- Create high-quality, engaging content tailored to our target audience in the finance sector, including blog posts, white papers, case studies, and social media updates.
- Manage the firm’s online content calendar and ensure timely publication across all digital platforms.
- SEO and SEM:
- Conduct keyword research and optimize website content for search engines to improve organic search rankings.
- Manage PPC campaigns, including Google Ads, to drive targeted traffic and leads.
- Social Media Marketing:
- Manage and grow the firm’s presence on relevant social media platforms (e.g., LinkedIn, Twitter).
- Develop and execute social media strategies to engage with the finance community and potential clients.
- Email Marketing:
- Design and execute email marketing campaigns to nurture leads and keep clients informed about industry insights and firm updates.
- Segment email lists and personalize content to increase campaign effectiveness.
- Analytics and Reporting:
- Monitor campaign performance using analytics tools and provide regular reports to the marketing team and senior management.
- Use data to refine digital marketing strategies and improve ROI.
- Market Research:
- Stay abreast of the latest digital marketing trends, especially within the finance sector.
Analyze competitor strategies and market conditions to identify opportunities for growth.
How to apply
Please submit your resume, cover letter, and portfolio (if applicable) to vacancy@theaccountaxspace.com with the subject line “Digital Marketing Specialist Application.”
Only shortlisted candidates will be contacted for interviews.
The Accountax Space is an equal opportunity employer and welcomes applications from all qualified candidates.
